brand campaign for Badcock home furniture & more, just right
A bold brand campaign positioning Badcock as the Goldilocks of furniture stores, with the right size, locations, selection, and financing to stand out from big-box retailers. The creative approach highlighted those perfect, just-right moments in life, showing that Badcock does more than sell furniture. They help customers find their perfect fit. A 30.9% increase in incremental store visits and 23.8 million unique users reached through a strategic digital media campaign.
A bold brand campaign positioning Badcock as the Goldilocks of furniture stores, with the right size, locations, selection, and financing to stand out from big-box retailers. The creative approach highlighted those perfect, just-right moments in life, showing that Badcock does more than sell furniture. They help customers find their perfect fit. A 30.9% increase in incremental store visits and 23.8 million unique users reached through a strategic digital media campaign.
The feeling of “just right” is instinctive—something we’ve known since birth. Every choice we make, big or small, comes from that gut feeling. Finding what’s just right means finding what feels like you and what feels like home. That idea inspired a brand campaign for Badcock that captured those perfect moments, making the brand feel, well, just right.
Finding what's "just right" is about finding what feels like you and what feels like home
A 30.9% increase in incremental store visits
23.8 million unique users reached through a strategic digital media campaign.
From First Sketch to Final Campaign
story boards
