&Barr Self-Promotion Client Open House Party
A dynamic and unforgettable self-promotion event designed to showcase the creativity of &Barr, centered around a music festival theme. The goal was to highlight the agency’s work while creating an immersive experience for clients. I led the project from naming and branding to logo creation and planning all event details, ensuring every element aligned with the music festival vibe.
Guests were greeted with VIP lanyard name tags and received custom invitations styled as concert tickets. The highlight of the experience was the custom Spotify playlist, featuring songs that represented each client. Invitees could scan a code to access the playlist, and the playlist was also available for them to take home on a USB cassette tape. The event featured a live band performance and bespoke cocktails, adding to the festive atmosphere.
This collaborative effort, alongside the creative team at &Barr Jack Polly, Jennifer Neuman, Meg Rosenoff, and Rachel Clemens.
ADDY Awards: Best of Show - Self Promotion and a Gold Award for Self Promotion.
