brand campaign for Huhtamaki, handled with care
A compelling brand campaign for Huhtamaki Handled with Care, targeting K-12 schools, quick-service restaurants, and colleges/universities. The focus was on showing how every product, from fibers to lids, is thoughtfully designed and carefully handled from production to the end consumer. At the center of the campaign was a QR code CTA—but not just any QR code. The code itself became a piece of story-driven art, visually illustrating how each product is made, designed, and delivered. This interactive approach engaged customers, students, and diners, making the experience both informative and visually engaging.
